Shattered reputations

A few months ago, I chanced upon an ironic image in the kitchenware section of the local Walmart. I was hunting for airtight storage containers, and found one that was allegedly shatterproof. This claim was shouted out from the side of the container in bold lettering. Unfortunately, the said container was totally shattered right about there. Take a look at a picture snapped with my cellphone camera. I guess 'shatterproof' now means 'proof that it shatters'!